STAN DELIVERS WORLD CLASS OLYMPIC OFFERING WITH RECORD NUMBERS EXCEEDING ALL EXPECTATIONS
After 16 days of exhilarating competition, the Olympic Games Paris 2024 has concluded, with Stan shattering viewing records and surpassing all expectations by achieving an increase in Stan Sport subscribers of over 50%.
August 14, 2024 – As the Olympics close, the numbers are in - with both the athletes and Stan breaking records to make Paris 2024 a success beyond expectations. Stan continued its winning run with the second week of competition drawing an unprecedented number of viewers to the platform.
During the Games, Stan obtained its highest viewing day ever since the launch of Stan Sport. This exceeded the previous pre-Olympics record by over 60%. The opening week of Paris 2024 competition also set a new viewing benchmark on Stan Sport, outperforming the previous record by over 300%.
Since reaching these milestones in the opening week, Stan Sport has continued to attract record numbers of viewers, with fans enjoying coverage of 329 events across the largest range of channels, including an Australian first international and multi-language offering.
Stan Chief Executive Officer Martin Kugeler said:
“Australia’s response to our groundbreaking Olympic viewing experience has exceeded all our expectations. With the most comprehensive offering in Australia’s Olympic history, we achieved a record breaking Stan Sport subscriber growth of over 50% - surpassing forecasts, making the Olympics a great success for Stan.
We set out to raise the bar for Olympics coverage in this country by introducing Australian firsts including 4K and exclusive international multi-language channels, and we are enormously proud to have delivered on this vision. Stan’s record breaking achievement is testament to the team's tremendous dedication and passion to providing subscribers with a world class experience.”
Engaging diverse communities with an Australian first Olympics offering
Stan’s Australian-first international and multi-language offering was hugely popular throughout the Games with one in seven viewers enjoying the action across the eight exclusive channels on Stan Sport.
For the first time, tailored international coverage brought countless epic moments, uniting communities across Australia and enabling them to engage with the Olympic Games in new ways. Sky New Zealand’s channel, the UK channel via Eurosport and Viacom18’s Indian channel saw the greatest viewership throughout Paris 2024.
Delivering autonomy for audiences to consume Olympics content when and where they want
Australians consume sport in ways that compliment their busy lifestyles - on a range of devices and at varying times of the day and night. These viewing patterns came through strongly during the Olympics.
Subscribers took advantage of Stan Sport's upgraded interface to overcome the challenges of international time zones, allowing easy navigation across thousands of hours of on demand content to catch-up on overnight activity. This proved a popular choice for 40% of Olympics viewing with Stan Sport viewers enjoying over 2,600 hours of replays, highlights and exclusive minis available for all 329 events.
Viewers at home were treated to a world class experience on the big screen with over 550 hours of 4K content including the biggest moments from Paris exclusively on Stan Sport, an Australian first for Olympics coverage.
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Promoting discoverability of all Olympic sports and unearthing new heroes
Every four years, new Olympic heroes are uncovered with thrilling stories and athletic triumphs capturing the nation. Stan’s daily shows, Olympics Daily and Paris Preview, drew attention to these and were the most watched sports shows since the launch of Stan Sport.
Viewers were informed of Olympic highlights and inspiring human stories each day by hosts Tara Rushton and Adam Peacock and an expert lineup of Olympic legends including Ash Barty, Grant Hackett, Michael Hooper, Stephanie Rice and John Steffensen. Reporters Chris Stubbs and Michael Atkinson were also on the ground in Paris and provided unique access to Olympic athletes and icons including three-time Gold medal winner Jess Fox and American sprinting legend Maurice Green.
Expert opinions and in-depth analysis from the shows not only highlighted Australia’s record-breaking performance but also captured the most captivating stories from the Games, driving headlines and social engagement to bring viewers closer to the heart of the action.
With every event live and uninterrupted on Stan Sport, viewers easily switched between all the action across 32 sports. Fan favourite sports included Athletics, Swimming and Basketball with Diving, Skateboarding and Water Polo also peaking Australia’s interest in the top 10 most viewed.
The action continues on Stan Sport - with the Paris 2024 Paralympic Games (August 28 - September 8), UEFA Super Cup (August 15), US Open Tennis (August 27 - September 9) and UEFA Champions League, complemented by a fantastic range of Entertainment on Stan, featuring the new Stan Original Series Critical Incident (Now Streaming), and an exclusive range of TV shows and movies.
For media & PR enquiries, please contact:
Hamish Birt
Communications Manager - Sport
Hamish.Birt@stan.com.au
For all Stan Publicity assets, go to: stan.news
August 13, 2024